Tuesday, January 28, 2014

Will Digital Public Healthcare Systems be up to consumer expectations?

A few days ago I went to the doctor to ask for a prescription for a drug that I need to take and that I am about to run out of. Instead of the doctor I saw a nurse that told me that the doctor would check the drugs I am using and if agreed that I need to continue taking them, he would issue a new prescription. Then she gave me a link to a site that the Finnish Social security system is using to provide Health information and communicate with the public. You access the site using the security codes of your bank. there I found the prescription in electronic format that is automatically accessible from any pharmacy. So no need to carry anymore physical prescriptions, and a secure way to access my private health data. However the system is far from perfect.
-The interface needs work, specially in prettifying it
-There is a lot to be done in extracting value for the user form the data that could be generated
-The communication and notification system can be improved

For over a decade now, Public healthcare in many developed nations has worked in fixing the back of the system. Building the Databases and infrastructure that will enable the new generation of services that we expect to see in the next years. With the imminent explosion of wearables and sensors, we are going to see huge increase on the amount of data collected about us. This will generate a lot of interesting businesses from storage in the cloud to new added value. However a key role will be the design of those services that take insights to the user.

Solutions like "How Are You" put an extra effort on the front end experience but also open their API to their parties. This is a remarkable initiative that public organisations particularly in those countries where they represent a monopoly should consider. They need to operate more like facilitators of an ecosystem, where the platform the data and the design are focused to provide the best possible value to the end user.

Design, again is not only about a beautiful front end experience but about building the components that give a better solution to the public. I really hope those responsible for the digital health systems see that the extra mile of investment on design makes the whole difference.


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