I had the pleasure of being invited by Ulla Koivuskosku to speak at the seminar this week in Cairo. The experience was great. The Egyptian telecommunications industry was well represented. And we had the chance to meet and talk to different people. Unlike the rest of the world the Egyptian economy like most of the middle east is still ok and growing. Tomi Ahonen did a great presentation on how with the current climate only the ones that adapt will succeed. He gave a list of examples of successful services in different categories.
My presentation revolved around the relevance of design in modern organizations and how companies need to embrace design management and design organizations into their own. I also gve a few examples of how service dsign can be the key to increase customer loyalty and presented a few examples of how different operators in different parts of the world plan to deal with the crisis this year. I finished with a list of thoughts collected after CES and from Fjord Research.
The audience was very interested about what is service design, and the methodology we apply, and user experience in general.
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