Today I attended the b2c marketing summit in Helsinki. I was participating in a round table with one of our clients, Xtract. They have understood the power of social networks for data mining and they have some of the most advanced products in the market. Their idea is that if they can identify in the databases of operators and other who are the early adapters, they can also find who of those are the first ones to share with their network their findings. They call this users Alpha users. And the user "contaminated" by the apha users are the Beta users. With Xtract technologies you can target directly Beta users and shave time and money.
Today however they shw me something that it would be the dream of any marketer or sales director. They mapped user behavior data on google maps. You could see in their demo in the map from your users which ones were more likely to churn based on location. Imagine for instance how practical it could be for a bank, supermarket chains etc, in order to identify low service performace branches.
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