Last week in Manhattan I saw a good example of the potential of Digital Signage applied to outdoor media. However the screen on the picture was down and you could see the funny message. The digital signage media makes sense only if you can trust that your screens are up and running and monitored all the time. Obviously this requires a basic infrastructure, a network and a technical platform optimized for this type of media. The cost or investment required is not yest well understood among those that own media spaces and channels, but can you afford to invest in replacing your outdoor or indoor media with expensive screens and then have screens down like the one on the picture?