Spotify is the first social music enabler

Spotify has changed the way music was played at parties introducing the best Collaborative DJ. See my post on how to organize a spotify party. Now you can get everything, and finding everything can be done through a discovery process. This process works great when is done in a collaborative way. Music is attached to memories, and when you hear songs you start connecting to other songs, through memories. Last weekend when we celebrated my friend's Jesper 40 b-day party we played this game with Spotify. The result was awesome. Not only because everyone had an amazing time, but because it opened the eyes to this human behavior. Spotify is an enabler, the very first enabler of Social Music. It is not yet untapped, and is just a matter of time that people, and companies realize of the potential.