A few weeks ago I was invited by Red.es to participate in
FICOD, the leading forum for digital content in Spain. I was in a panel with Nokia, Google, Telefonica, BBVA and ZED. The topic, "New devices and new content" went around our core competence, user experience. It is clear that UX has become one of the main priorities and focus for most companies in this business. It is now finally understood that good UX helps to generate interest, traction and sales. Good UX with cool design is the key to differentiate and generate pull from the consumers.
There are not that many companies that offer good UX, there are almost none that have mobile as the core, and just Fjord has a good track record in the design of convergence experiences.
